"We are confident that our customers and our brand will benefit from a.k.a. Brands is a top-tier acquirer and accelerator of DTC brands and the perfect partner to scale mnml," said Matthew Fields, founder and chief executive officer of mnml. I look forward to working with Matthew Fields and the mnml team as we leverage our next-gen retail platform to take this awesome brand to the next level.” The acquisition reinforces our presence in the vibrant streetwear market, and we are confident that mnml has tremendous opportunities for meaningful growth in the U.S. mnml’s merchandising expertise and highly loyal customer base provides synergistic opportunities with Culture Kings that we believe will unlock compelling growth for both brands. “The brand is a proven performer, and this is another step toward our vision of becoming the global leader in direct-to-consumer fashion for the next generation. portfolio, and I am thrilled to welcome it to our all-star group of DTC fashion brands,” said Jill Ramsey, chief executive officer of a.k.a. "As a high-growth, content rich, fashion-forward brand, mnml perfectly fits into the a.k.a. and Australia in addition to its own website, mnml.la. mnml will be sold through Culture Kings in the U.S. Year-to-date, mnml delivered market-beating net revenue growth while also generating double-digit EBITDA margin. In fiscal 2020, mnml’s net revenue was approximately $20 million and about 20% of that was from outside of the U.S. mnml’s authentic social media marketing strategy, highlighted by its more than one million followers across social platforms, drives efficient customer acquisition and strong brand loyalty. The brand has developed a data-driven merchandising model to bring quality, on-trend fashion to customers faster and at an accessible price point. As an early mover in the DTC streetwear segment, mnml has created powerful brand recognition and is an established destination for modern wardrobe staples, current trends and highly sought-after styles.
The acquisition closed on Octoand is anticipated to be immediately accretive to net income.įounded in Los Angeles in 2016, mnml is a high-growth men’s streetwear brand that designs premier, fashion forward apparel at affordable prices. based digitally native, DTC men’s brand for a total of $48.6 million of combined cash and equity. Brands” or the “company”), today announced that it has acquired all of the equity interests of mnml, a U.S. (NYSE: AKA), a brand accelerator of direct-to-consumer (DTC) fashion brands for the next-generation, (“a.k.a. You may have to select a menu option or click a button.SAN FRANCISCO-( BUSINESS WIRE)-a.k.a. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.
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